Author: sion

In a previous piece, I wrote about how a startup’s operating system has to change as the business scales — the shift from founder-led improvisation to distributed accountability, from 1.0 to 2.0. But there’s a question that sits underneath all of that, one that rarely gets asked directly: what is the company now for? Most…

There’s a moment in most scale-up (ie post-startup) businesses when someone — usually not the founder — looks around and realizes the company is juggling two operating systems at once. The old one, built for speed and founder judgment and improvisation. And the new one, which doesn’t exist yet but which the business desperately needs….